Integrated Marketing for Small Businesses

Marketing strategies aimed at attracting and retaining customers are vital for the growth of any business, especially small businesses. Developing and implementing these marketing strategies require expertise, time, and a significant budget. Many small company owners couldn’t afford to hire consultants nor have the time to develop effective marketing strategies. Consequently, they face difficulties in …

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Mobile Marketing: Ethiopian Perspective

Trends change regularly, hence marketers are always looking for new approaches to attract customers and broaden their customer base. The ever-increasing use of mobile phones with their innate ability to provide mobility and accessibility made them the best marketing platforms. Mobile marketing includes a broad range of interactions with users through a mobile phone [1], …

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What is Data-Driven Marketing: Definition, Importance, Local perspective & Strategy Tips

Identifying your target customers and analyzing their buying habits is key to successful marketing. However, getting customer data is difficult for many companies hence, forced to decide based on their gut feeling. Data-driven marketing is an approach that focuses on collecting quality data on customers’ needs, desires, and buying habits to optimize brand communications. What’s …

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ADVOCACY MARKETING: THE MOST OVERLOOKED, YET THE MOST EFFECTIVE MARKETING APPROACH

How can new companies reach a large market with a limited budget, a small number of employees, and a brand image that’s not established? How can organizations utilize their stakeholders (employees, customers, and others) in their marketing efforts to attract new customers and gain high-quality leads? This article will attempt to answer these questions while …

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Integrated Marketing (IM): A New Perspective

Integrated marketing has become a must-have condition for the success of organizations, especially large corporations. The limitations of one-dimensional marketing in terms of reach and visibility coupled with the fierce competition seen in most industries have made integrated marketing a logical alternative. Integrated marketing is an overall approach that brings all individual marketing efforts on …

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