Recent Posts
INTEGRATED MARKETING (IM):
Integrated marketing has become a must-have condition for the success of organizations, especially large corporations.
ADVOCACY MARKETING:
How can new companies reach a large market with a limited budget, a small number of employees, and a brand image that’s not established?
CONTENT MARKETING:
Traditionally, marketing was limited to print (newspapers and magazines) and broadcast ads (TV and radio).
DATA-DRIVEN MARKETING:
Identifying your target customers and analyzing their buying habits is key to successful marketing.
QR CODE MARKETING:
The pandemic has breathed new life into QR codes businesses and marketers are using them in exciting ways.
WEBSITE MARKETING
Website marketing as part of your digital marketing strategy is a great way to attract targeted customers. It can be a representation of your digital brand image and can reflect your values.
Mobile Marketing
Trends change regularly, hence marketers are always looking for new approaches to attract customers and broaden their customer base.
INTEGRATED MARKETING FOR SMALL BUSINESSES
Marketing strategies aimed at attracting and retaining customers are vital for the growth of any business, especially small businesses.
Integrated Marketing Ethiopian Perspective
Digital marketing has gotten more focus in recent years in Ethiopia. The use of social media marketing has expanded exponentially.